If that sounds like a lot of work, trust your instincts.The Studio Park, Itarsi - Movie Showtimes and Cashback Offers The fourth strategy brief tied all the others together. The first three focused on each individual business unit: we defined and mapped organizational and project goals, modeled the relationships between each digital and physical space, extended the user archetype model we'd established for Studio C's cinema website, mapped user journeys, conducted comparative research, defined content requirements and structures, and designed site maps. Over the course of about seven weeks, Mighty's Director of Strategy created a series of four interconnected strategy briefs. Through these conversations we identified our audiences and gathered whatever physical plans and documents existed. Now we had to design the other pieces-and fit them all together.īuilding on the strategy work we'd done while designing a new ecommerce experience for Celebration Cinema, we kicked off the project with stakeholder interviews to establish business goals and priorities for three connected business units: the apartments (and condos), the restaurant, and Studio Park as a whole. It was a bit like working on a puzzle, except we only had two pieces and a vague picture of what we wanted the finished puzzle to look like. And the new Studio C brand was relatively unknown and still evolving. Which was a challenge: Studio Park didn't exist yet the future site was little more than a fenced-off patch of bare earth dotted with heavy equipment. Location, location, location was the biggest selling point.

At the time, they were focused on securing tenants and building awareness and enthusiasm for the coming attractions. Studio C wanted to position Studio Park as the new heart of downtown Grand Rapids-an entertainment destination that would orient and attract residents and visitors alike. ft Class A office building were planned on the site as well. A Studio C-owned condo tower and a 90,000 sq. When complete in the Fall of 2019, Studio Park would occupy a full city block and consist of a public piazza surrounded by a Celebration Cinema, a Studio C-owned restaurant, a Studio C-owned concert venue, two Studio C-owned apartment buildings, a hotel, a parking structure, and other vendors/shops (mostly food and beverage-related).

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